Now for the logo design....
All we got is a company evaluation and a product gamma...
How to make a company, which is having a lot of competitors, stand out?
How about basing our name-logo on the innovative product and make the company known, and make buyers also interested in the other products.
Like saying: wow i got a flying elephant BUT also a common bird.
Saying that...The name...
Tree-fiber...
We tried to come with some attributes about the logo from the name.
tree----fiber
Tree:
-green
-hard
-tall
-leafy
-nature
-alive
-durable
-smooth
-flexible
Fiber:
-white
-warm
-soft
-water-proof
-comfortable
-versatile
-easy to use
-cheap
Of all these we chose only 3 per each category:
Tree: nature, green, hard
Fiber: warm, soft, white
With this mind map it was easy to decide the choice of color, green and white, but not so easy the design.
Again we had to trim the attributes connected to our logo and clarify some others.
We decided to keep: nature, warm, for they suited best our company product.
But what did we mean with WARM?
The first thing we thought was: heat, sun and blanket.
We chose to represent heat, which fitted best our company, and nature, also represented by the color green.
They key to our logo is keeping it simple. As Mike would say :) ~~
Hi guys,
ReplyDeleteplease look at my site makebeautifulshit.com. I created one example of a simple logo, or rather logo variations for it.
Please don't torture yourself and make it more complicated as it is. Just step a bit back and just think about the companies presentation as a whole. How would you summarize it? They always talked about the quality of the product. They talked about that it is close to nature. At they end they are two nice experienced guys challenging the industry. Why not make a logo out showing their two heads? Why not.