Consideration on the company:
This is a company which is just establishing it’s self on the international market.
It has well established competitors in many of their products. For example Flamingos and Rock-wool.
They also have an innovative product, that they can produce without any competitors.
Is the tree-fiber.
The material they want to sell is very good at:
- conserving heat in the buildings
- repelling water
- Eco/environmental friendly
By using tree fiber between the house walls water and humidity, unlike rock-wool (which can absorb up to 30% of the water), are repelled and doesn't allow any heat to spread outside.
That makes it very convenient for cold environment.
Is also good for the environment, since using less heat is preventing more creation of Co2, and to be honest also for our wallets (the price of nature gas and electricity is growing annually).
Next step is identifying the company visually.
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