SWOT

Swot analysis of the wood-fiber.

• Strength:

1. Natural products
2. Ecological friendly
3. Water and fire proof
4. Makes the user spare money
5. It's cheaper to produce than rock-wool
6. The company has few competitors on the wood-fiber
7. The company has no big competitors in Denmark
8. Company competence and professionalism

• Weaknesses:

1. It's a new product, not well known on the market
2. No commercial campaign to let the consumers know the product
3. No company name and visual identity
4. The company has many competitors in the gamma of their products beside wood-fiber.
5. The company is very difficult to find on the internet
6. There's no contact information

• Threats:

1. Other companies can enter the market in Denmark
2. Bigger companies could sell the products cheaper
3. The product could remain unsold
4. Extra costs on the product beside wood-fiber could raise the price of the wood-fiber itself
5. The product fails entering the market
6. The product has faults and doesn't fulfill its use

• Opportunities:

1. It's a new product, few companies are producing it at the moment
2. Has a lower production cost than the rock-wool
3. Has few or no competitors in Denmark
4. There's no other companies producing wood-fiber with an established number of clients.
5. There's no other companies with a strong visual identity and message on the market
6. The company can set the price